Google acquires FameBit to connect YouTube creators with Brands

Google just announced that it has acquired FameBit, a marketplace that connects video creators with marketers who want to sponsor their content. The financial terms of the deal were not disclosed.  CEO David Kierzkowski and his co-founder Agnes Kozera said the platform has been used to 25,000 branded videos, and that FameBit will run as “a standalone operation” for now. 

This could be an important step for Google’s YouTube, where monetization has been a recent concern. YouTube has been working to provide more support on this front through its partner program, but we’ve also seen the growth of multi-channel networks that creators join up with for ad sales and business resources.

FameBit was backed by Los Angeles startup studio Science, Inc. In a article published by Tech Crunch Kierzkowskiexplainedhow the marketplace is focused on “long- and mid-tail creators,” not just the big YouTube stars who get most of the attention from MCNs.