ESPN reported that the team is close to signing a deal for Chance, 22, to serve as a club ambassador that will pay him to be part of club activities aimed at helping to market the team to a younger audience. The team's senior vice president of sales and marketing, Brooks Boyer, said about the deal,
"We want to talk to those who are even younger, to develop interest from the Hispanic and the African-American markets. Chance resonates with them."
Over the past couple of years, Chance has risen up the hip-hop ranks with his group, The Social Experiment, while bringing his Chicago roots along for the ride. He performed on "Saturday Night Live" in December and got more publicity after being featured on Kanye West's new album, "Life of Pablo."
Despite overtures from every major record label, Chance has stayed independent, which makes it easier for him to make decisions and collaborate without any contractual ties.
Teams have rarely paid to give celebrities club ambassador status. The only other team that financially compensates a celebrity to be a team cheerleader of sorts is the Toronto Raptors, who have had a formal relationship with Drake for two and a half years.
On Wednesday afternoon, the Chicago White Sox revealed that Chance The Rapper designed three new White Sox hats that are limited to 2,000 and will be available at the team's home opener Friday. The hats will also be avialble to purchase on the New Era website, MLB.com and ChanceRaps.com