THE WORD | Nike's Loyalty Pays Off After Tiger Woods 15th Major Win

Nike's years of loyalty to Tiger Woods paid off on yesterday.

Tiger Woods, once a giant of both golf and sponsorships, has been losing in both those fields in recent years. But Nike, which has a history of remaining loyal to the athletes with its endorsement deals, stuck with Woods. A sex scandal and a DUI arrest in 2017 helped drive many other sponsors away.

Nike(NKE) got about $22 million worth of exposure from Woods' win Sunday, according to analysis by Apex Marketing, a sponsorship analytics research firm. And that included only the original broadcast itself, not the encore airing of the match or the many news clips of him winning.

Woods overcame his many doubters by winning the Masters, his first major tournament win in 11 years. And within minutes Nike had an ad up on social media highlighting the win, and its "Just Do It" slogan. It was seen by tens of millions of people.

"It's crazy to think a 43-year old who has experienced every high and every low and has just won his 15th major is chasing the same dream as a three-year old," said the ad. It then played a clip of a three-year old Woods saying "I'm going to beat Jack Nicklaus.”

Nicklaus' has the record of 18 majors.

THE WORD |Dwyane Wade Final Career Game

Dwyane Wade went out in legendary fashion. The Heat star recorded a triple-double during his final career game against the Nets on Wednesday night. Wade finished with 25 points (10/28 FG, 3/13 3PT), 10 assists and 11 rebounds.

"This is an Oscar-worthy script for my last game in my last season," Wade said during a postgame interview.

Wade, who made his second start of the season, played a season-high 36 minutes. He did so in front of his friends and fellow NBA stars LeBron James, Chris Paul and Carmelo Anthony.

"Listen, we couldn't miss D-Wade's last game. This is the last time he's going to be on an NBA floor wearing that Miami Heat uniform, that No. 3. So we're happy to be here supporting him." - LeBron James, LA LAKERS

James added: "He's given so much to this game. [He's] one of the best players we've ever seen in this game from as soon as he came out of Marquette. It's an honor for me to be alongside him for four years and to also be his brother for the last 16 years of my career."

THE WORD | Magic Johnson Steps Down as Lakers President of Basketball Operations

Magic Johnson is stepping down from his position as president of basketball operations for the Los Angeles Lakers. Magic Johnson announced that he was leaving the Lakers ahead of the team's final game of the season. He shared this announcement with the press before contacting team owner Jeanie Buss.

Shortly after news of Johnson stepping down broke, Jeanie Buss took to Twitter with a message.

"Earvin, I loved working side by side with you," Buss wrote. "You’ve brought us a long way. We will continue the journey. We love you."

Magic was hired by owner Jeanie Buss in February 2017 as part of a front-office restructuring in which her brother, head of basketball operations Jim Buss, and general manager Mitch Kupchak were deposed. Joining Johnson was General Manager Rob Pelinka, a former agent best known for representing Lakers legend Kobe Bryant.

While Magic took the unusual step of announcing his decision to the media before delivering it to Buss face-to-face, he referred to the Lakers owner as his “sister” and said he would continue to advise her and offer free agency pitches on behalf of the Lakers if she asked.

“There is no greater Los Angeles Laker than Earvin Johnson,” the franchise said in a statement. "We are deeply grateful to Magic for all that he has done for our franchise — as a player, an ambassador and an executive. He will always be not only a Lakers icon, but our family. As we begin the process of moving forward, we will work in a measured and methodical fashion to make the right moves for the future of our organization.”

Magic said his inability to speak freely about rival players was a contributing factor, calling himself a “free bird” who didn’t like being “handcuffed.” He drew the wrath of the league office, which fined him $500,000 for tampering with Paul George in 2017 and $50,000 for tampering with Giannis Antetokounmpo in 2018. The league also investigated contact with Philadelphia 76ers star Ben Simmons but ultimately ruled that Johnson had not violated its tampering rules.

“I love the NBA so much," he said. "I’m looking forward to going back to being an ambassador. Now I don’t have to worry about [talking about players].”

Since making his NBA debut in 1979, Johnson has been affiliated with the Lakers as a player, coach and minority owner, in addition to his run as president.

Coach Luke Walton?

While Magic denied this had anything to do with Lakers’ coach Luke Walton — who Magic had been given the green light to fire and was expected to do so in the next 24 hours.

Coach Luke Walton has been on the hot seat for months and was widely expected to be let go following the Lakers’ season finale. Reports indicated that Johnson had confronted Walton early in the season, but that their communication had cooled in recent weeks. Johnson expressed discomfort at the idea of firing Walton.


If you’re reading this just know this cap lol, Lil Durk is not signed to the Chicago Bulls but he does have game check out his highlights below lol…..Share this story with your friends, don’t spoil the fun!!!



Former NFL MVP, Cam Newton, recently sat down with James Corden on The Late Late Show to share his new journey. According to the Carolina Panthers quarterback, he has chosen to commit to no sex for the entire month of March. Newton goes on to say he has given up something every month since the beginning of the year. For instance, in January it was gambling and in February, it was meat. The Month of March it was sex and climaxing.

“It makes my mind stronger, said the 3-time pro bowler. “So when the season comes around, I say if I did those things, I’m mentally stronger.”

THE WORD | Johnny Manziel to the AAF

Johnny Manziel is back but this time he is heading to @theaaf once he has cleared waivers according to @adamschefter .

This comes after his release from the Alouettes and overall ban from the @cfl for violating league rules. Johnny is most known for his time at Texas A&M where he won the Heisman Trophy his freshman year making him the first freshman to ever do so.

Below is some of his highlights from his college career. 

THE WORD | Toronto Rapters Rename Practice Facility After Drake’s OVO Brand

Toronto native Drake continued to show love for his hometown on Wednesday night as the Raptors' training facility was renamed after his record label OVO. What was formerly the BioSteel Centre in Toronto is now named the OVO Athletics Training Centre. Drake reportedly has a key to Toronto's practice facility, and he has a stall in the Raptors' locker room at Scotiabank Arena.


J Lo and A-Rod are engaged after dating for a little more than 2 years and announced it on Instagram with simultaneous posts Saturday night. They each shared a pic of him holding her hand while showing off her MASSIVE new rock. No word on any wedding plans yet, but if the engagement ring is an indicator ... no expense will be spared.


Ronda Rousey knocked out in 48-second fight


After more than a year of anticipation, the fate of the most famous UFC fighter to date, Ronda Rousey, was decided in just 48 seconds on Friday.

fighter Amanda Nunes defended her women's bantamweight champion title against Rousey. The first right fight consisted of some vicious blows by Nunes. After this fight there is no doubt about the end of Rousey's long reign as the UFC's top female fight.





Longtime NBA Sideline Reporter Craig Sager Dies At 65


 longtime NBA sideline reporter Craig Sager, famous for his flashy suits and probing questions, has died after a batter with cancer, He was 65.

 Turner Sports Had This To Say:

"Craig Sager was a beloved member of the Turner family for more than three decades and he has been a true inspiration to all of us," Turner President David Levy said in a statement. "There will never be another Craig Sager. His incredible talent, tireless work ethic and commitment to his craft took him all over the world covering sports."

3 Woman Bobsled Team Set to Represent Nigeria in 1st Winter Olympics


In the country’s first appearance in a Winter Olympic sporting event, Nigeria will be represented by a three-woman bobsled team in the 2018 Winter Olympic Games in Pyeongchang, South Korea. The members of the Nigerian Women’s Bobsled Team are Seun Adigun, Ngozi Onwumere, and Akuoma Omeoga. The determined US-based trio are hopeful of capturing gold and in doing so, spreading an important message to the rest of the world.

Similar to its summer seasoned counterpart, the Winter Olympics is traditionally held every 4 years. The games feature most winter sports including ice hockey, skiing, curling and bobsledding. Remember, with these sports being held in icier conditions, it is important for athletes in training to practice in similar conditions that they will experience throughout the winter olympic games. Interesting enough, participation in the Winter Olympics has become exclusive to athletes from countries with similar year round conditions like North America or Northern/North-East Europe. Financially, the cost of, as well as having access to, the advanced high tech gear required to compete in the games is very high for potential athletes in Africa. Barriers like these discourage athletes from the Olympic Games because they lack the financial support needed to pursue.

However, it is clear that regardless of theses barriers, the nigerian trio’s purpose of going to the olympics still remains true.  The wonder women of the Nigerian Women’s  Bobsled Team want to win gold to inspire those back home to dream big and popularize the sport in Nigeria and the rest of Africa.

“Together, we can demonstrate that nothing is impossible with a little faith, support, and willingness to persevere.” - Seun Adigun,

The team’s decision to compete in the 2018 Winter Olympics was influenced by recent push of the Olympic Committees of several different African countries. This was done in wanting to expand the number of sport events athletes compete in. The significance in increasing the numbers of athletes that compete may bring increased attention towards theses countries economically, as well as increase the number of medals won for the competing countries.

Many nations hope to improve their overall medal victories at the games. A technique used to solve this is by the nation grooming its athletes to participate in other sports that have a high medal turnover rate such as swimming or gymnastics. The athletic trio has launched a GoFundMe page in order to raise $150,000. The money will be used towards equipment, logistics, and to create awareness towards what they plan to accomplish at the 2018 Winter Olympic Games.

Watch Video Below:

1 dead and 9 shot during The Bayou Classic

New Orleans police study the crime scene after a fatal shooting on Sunday. (Matthew Hinton/The Advocate via AP)

New Orleans police study the crime scene after a fatal shooting on Sunday. (Matthew Hinton/The Advocate via AP)

One person is dead and nine others were injured during the Bayou Classic this weekend in a popular tourist attraction located on the heart of New Orleans, according to officials.

Police say the shooting occurred just before 1:30 a.m. Near the intersection of Bourbon and Iberville streets in the city's French Quarter New Orleans Police Chief Michael Harrison told reporters during a press conference. At least 30 officers were patrolling the French Quarter at the time because of the annual college football game.

Harrison said Police are not sure as to why the victims — two women and eight men —were targeted  or what was the cause of the shooting. However, two men, including one of the victims, have been arrested for illegal possession of a firearm.

“We’ve made a strong message that this was not the place or time to bring firearms to the French Quarter during the Bayou Classic event or any event,” Harrison said at a news conference early Sunday. “This was not something that should’ve happened. This is the wrong place to bring firearms. We’ve made that clear.”

Eleven people, including the two on Sunday, in the past two days, who have no connection to shooting were arrested for carrying weapons.

Police did not say whether any of the victims, or the two men who were arrested, knew each other. Harrison said investigators are looking for witnesses and interviewing the injured. The ages of the victims range from 27 to 37 in age according to the Times-Picayune.

According to Ronnie Buendia, a cashier at a nearby parking garage on Iberville Street, said he heard about four shots. “Everybody was running into the garage to get away,” he said.

“This is a very tragic and an unacceptable set of circumstances, especially on a night like this,” New Orleans Mayor Mitch Landrieu told reporters.

Thousands go to Bourbon Street for the Bayou Classic, an annual game between two historically black colleges.

About a year ago, a man was fatally shot on Bourbon Street not far from the site of Sunday’s shooting, the Times Picayune reported. That shooting occurred after an argument.

In 2014, 10 people, including a woman who was killed, were shot as tourists walked along Bourbon Street, according to CBS News.

Alshon Jeffery suspended four games by NFL

Photo Cred ESPN

Photo Cred ESPN

The Chicago Bears will be without their top offensive player for the next four games.The team announced on Monday that Alshon Jeffery has been suspended without pay for the team's next four games for violating the NFL policy on performance enhancing substances.

In Jeffery's statement he said he used  a supplement that contained an ingredient banned by the NFL's drug policy. His statement is below 

"As a professional athlete, I have been careful about what I put in my body. I took a recommended supplement to combat inflammation. Unfortunately this supplement contained an ingredient that was on the NFL's banned substance list. I take full responsibility and I'm deeply upset with myself for not doing the proper research on this supplement. I want to apologize to my family, the Bears organization, my teammates, and Bears fans. I will work hard to earn back the respect and trust of the Bears nation and look forward to being back on the field."

The suspension could possible cost Jeffery money on the open market this offseason, as he'll be in line for a longer ban if he fails another test in the future. He will forfeit more than $3.4 million during his four-week absence. Jeffery will be eligible to return to the Bears' active roster on Monday, Dec. 12. The final three games of the 2016 season could be the last for Jeffery in Chicago.

Ray Allen officially retires from the NBA at age 41

Two-time NBA champion and 10 time All Star Ray Allen announced his retirement Tuesday after playing 18 seasons. Allen hasn’t played since the 2013-14 season but said this summer he was gauging interest for a potential return from possible contenders.

“I write this to you today as a 41-year-old man who is retiring from the game,” Allen wrote in a piece for the Players’ Tribune. “I write to you as a man who is completely at peace with himself.”

He spent his first 11 seasons with Milwaukee and Seattle before joining the Boston Celtics in 2007. Along with the other two members of Boston’s “Big Three” — Kevin Garnett and Paul Pierce — Allen led the Celtics to a championship that season, after defeating the Lakers in the 2008 NBA Finals.

In 2012, he landed with the Miami Heat and helped another “Big Three” — LeBron James, Dwyane Wade and Chris Bosh — win an NBA title, nailing a key three-pointer against the San Antonio Spurs during the 2013 NBA Finals.

Allen has made more three-pointers (2,973) and three-point attempts (7,429) than anyone in NBA history.