Hov

THE WORD | JAY-Z and Roc Nation has inked a deal with the N.F.L.

Just a year ago, on the “Apes- - -” single, Jay-Z said, “I said no to the Super Bowl/You need me/I don’t need you.”Turns out, he might be right about the league needing him.

The NFL is forming a partnership with HipHop mogul Jay-Z. This deal will put him in charge of managing some entertainment options for the league and will tie into the sport’s social justice endeavors.

The partnership will make Roc Nation a co-producer of the Super Bowl halftime show, but does not contain a provision for him to be the halftime performer.

“He was very quick to say that he does not want this to be about him performing, that it was broader than that,” Goodell said in an interview. “It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular.” NFL Commissioner Roger Goodell said.

Jay Z believes that Roc Nation will have the freedom under the partnership to produce the kind of entertainment that it wants. In a quote from the Washington Post he said the following

“I think we have autonomy,” Carter said. “I anticipate that there will be a lot of — with any big organization, in this building right here we have internal problems. Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re gonna proceed with that as if we have a partnership.”

In terms of the activism portion of the agreement, it will be tied to the league’s current “Inspire Change” program announced in January. That initiative, which works with the Players Coalition, focuses on education and economic advancement, police and community relations and criminal justice reform.

THE WORD | JAY Z IS HIP-HOP'S FIRST BILLIONAIRE

“It’s bigger than hip-hop … it’s the blueprint for our culture," Swizz Beatz says in the article. "A guy that looks like us, sounds like us, loves us, made it to something that we always felt that was above us. If he’s a billionaire now, imagine what he’s about to be. Because he’s only just starting.”

Jay-Z has officially become hip hop's FIRST billionaire! Forbes breaks down the report which comes through investments in liquor, art, real estate, and multiple investments such as Uber.


FORBES BREAKSDOWN HOV’s FORTUNE

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Jay-Z has used his music to shill the $300 gold bottles of the "Ace of Spades" champagne since launching the brand with the 2006 video “Show Me What You Got." More recently, his verse on Meek Mill’s “What’s Free" put a half-billion-dollar value on the wine, which seems like a bit too bubbly a number.

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A vast investing portfolio includes a stake in Uber worth an estimated $70 million. He reportedly purchased his piece for $2 million back in 2013—and then wired founder Travis Kalanick another $5 million in an attempt to increase his holdings, but was rebuffed

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Jay-Z’s cognac, a joint venture with beverage giant Bacardi, moves almost 200,000 cases and has grown nearly 80% annually. “Jay-Z resonates with consumers who are attracted to the ultra-premium lifestyle," says Eric Schmidt, Beverage Marketing Corp.’s Director of Alcohol Research.

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This wide-ranging entertainment company started over a decade ago as part of a joint venture with concert giant Live Nation. Roc Nation represents some of the top stars in the entertainment through its sports agency (Kevin Durant, Todd Gurley) as well as its record label and artist-management arms (Rihanna, J. Cole).

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Before the beginning of his stint as Def Jam’s chief in 2004, Jay-Z negotiatedthe eventual return of his master recordings from the aforementioned label that helped launch his career; in a separate deal with EMI, he clawed back his publishing rights. Wise move: his hits now clock close to 1 billion streams annually.

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After welcoming twins in 2017, Jay-Z and Beyoncé bought a pair of homes to match: a $26 million East Hampton mansion and a $88 million Bel Air estate. Jay-Z also owns a Tribeca penthouse, snagged for $6.85 million in 2004.

Art collection

$70 million

In the song "Picasso Baby," Jay-Z boasted about a “Basquiat in my kitchen corner." He probably wasn't kidding. For over a decade, he’s been scooping up masterpieces like Basquiat's “Mecca,” purchased in 2013 for a reported $4.5 million. "He's rapped about it all in detail," says Fab 5 Freddy, a contemporary and friend of the late painter. "Jay-Z helped educate millions of hip-hop fans mentioning Jean-Michel."

Tidal

$100 million

In 2015, Jay-Z submitted a bid to purchase the Scandinavian streaming service’s parent company for just shy of $60 million. He relaunched Tidal later that year with a roster of celebrity investors including his wife, Beyoncé, and other music luminaries, from Kanye West to Calvin Harris.

 

THE WORD | JAY Z BSides 2 FreeStyle Criticism, Gentrification In Black Neighborhoods

JAY Z headlined a concert a New York's famed Webster Hall this weekend to reopen the beloved venue in style. His BSides 2 concert was featured a full band, the 4:44 artist wore a tux as he serenaded the crowd with some of his deeper cuts from his albums. He shared the stage with artist such as NAS, Camron, JimJones .

"Gentrify your own hood before these people do it/ Claim eminent domain and have your people move in/ That’s a small glimpse into what Nipsey was doing/ For anybody still confused as to what he was doing.” Jay-Z

Paying homage to Nipsey Hussle who invested in the neighborhood he grew up in, JAY Z's use of the words "gentrify" seemed to rub a lot of people the wrong way. However, not everybody took issue with Mr. Carter's freestyle and blasted those who lacked the nuance and dexterity to grasp the meaning behind the message.