Roc Nation

THE WORD | JAY-Z and Roc Nation has inked a deal with the N.F.L.

Just a year ago, on the “Apes- - -” single, Jay-Z said, “I said no to the Super Bowl/You need me/I don’t need you.”Turns out, he might be right about the league needing him.

The NFL is forming a partnership with HipHop mogul Jay-Z. This deal will put him in charge of managing some entertainment options for the league and will tie into the sport’s social justice endeavors.

The partnership will make Roc Nation a co-producer of the Super Bowl halftime show, but does not contain a provision for him to be the halftime performer.

“He was very quick to say that he does not want this to be about him performing, that it was broader than that,” Goodell said in an interview. “It quickly went beyond that. Do I hope he’ll perform in the Super Bowl sometime in the next several years? Yes. But I think we’ll all know if that time comes. He’ll know in particular.” NFL Commissioner Roger Goodell said.

Jay Z believes that Roc Nation will have the freedom under the partnership to produce the kind of entertainment that it wants. In a quote from the Washington Post he said the following

“I think we have autonomy,” Carter said. “I anticipate that there will be a lot of — with any big organization, in this building right here we have internal problems. Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re gonna proceed with that as if we have a partnership.”

In terms of the activism portion of the agreement, it will be tied to the league’s current “Inspire Change” program announced in January. That initiative, which works with the Players Coalition, focuses on education and economic advancement, police and community relations and criminal justice reform.

Yo Gotti Signs To the ROC

Today is a good day in the land of CMG as Yo Gotti has announced his signing with music super company Roc Nation.  Earlier this year Jay Z announced the joining of DJ Khaled to the Roc Nation family so Yo Gotti’s team up comes at no surprise.

As the Memphis rapper continues to close the year out with grand announcements,  Gotti’s sixth studio album, White Friday, will release December 23rd, 2016.  This will be the first album under his new management, Roc Nation. The CMG family is also expanding with it’s newest member Moneybagg Yo. Alongside Yo Gotti’s upcoming album, he has also released a track entitiled “Castro,” which features Kanye West, Big Sean, and Quavo.  It is not yet known whether the CMG leader’s deal with Roc Nation is management or label affiliated.